Strategic Plan FY 2024– 2026
Program Investment: Building Capacity
- Develop a succession plan for board leadership and staff.
- Contract with a program coordinator/manager to oversee TSLF programs including the Scholarship program and the Teacher Teach Grant Program.
- Improve the level of programming to ensure programs meet the ever-changing needs of students, the tourism and sports industries and its stakeholders.
- Re-evaluate the committees’ work and structures to determine their overall health, and strategies to deliver expected outcomes and results (restructure if needed).
- Work with LAC to ensure LAC members are aware of skills needed to enhance the board’s leadership and capacity when seeking leaders to serve on the board.
- Reassess board member roles and incoming board members’ skills and assign board members in roles where their skills can be best utilized.
Resource Development: Raising Funds
- Improve the financial health of the organization through program evaluation, management oversight, and strategies.
- Develop a fundraising strategy including a plan that encourages recurring donations, and development of an endowment and planned giving program.
- The Executive Director will lead the fundraising efforts along with key board members, stakeholders, and contracted grant writer.
- Restructure events to drive more funding including the Annual Meeting and include at least two additional fundraising events.
- Continue to explore opportunities and liaise with locally based and industry foundations and donors.
- Formulate a strategy to raise passive revenue.
Advocacy Communications: Telling the Story
- Prepare and implement an active marketing plan.
- Continue to enhance the functionality of the website, increase website traffic and analytics, and continue to deliver usable content.
- Develop a social media strategy to increase awareness about TSLF programs.
- Promote stories about the impact of TSLF programs on the community through all mediums, presentations, and forms of communication.
- Continue to promote the power of tourism and its impact on the local, state, and national economies.
- Collaborate with tourism agencies, ACVB and others, to deliver content to increase awareness about tourism and sports opportunities.
- Work with tourism agencies to encourage the development of a marketing campaign that promotes jobs/careers within the tourism and sports industries.
- Understand the influence and impact of AI on tourism jobs.
Governance Oversight: Making Impactful Changes
- Evaluate board governance and committee charters.
- Update and approve annually a “rolling year” strategic plan (2024–2026).
- Develop the organization’s standard operating procedures.
- Update the board orientation packet as needed.
- Develop a training manual for the LAC.
- Continue to work with our legal counsel to cement partnerships with external agencies and develop appropriate contracts to protect TSLF’s interests.
- Ongoing operation of the Leadership Advisory Council (for Board and Committee Member Nominations).