Strategic Plan

Strategic Plan FY 2021– 2023

Program Investment: Building Capacity
  • Complete a COVID-19 updated audience needs assessment by gathering information from tourism/hospitality
    employers (2021)
  • Restructure the Hotel Student Internship Rotations program including virtual training options and partnering with the American Hotel & Lodging Educational Institute (2021-2022)
  • Explore opportunities for developing the Community Works program (2022-2023)
  • Continued partnership with AISD and development of a tourism stakeholder symposium (2021)
  • Expand the portfolio of assistance programs such as scholarships/bursaries, communities works, life skills training/professional development, practicums/co-ops, etc. (2021–2023)
  • Expand TCC Scholarship Program to include a mentoring/coaching curriculum for scholarship recipients (2021)
Resource Development: Raising Funds
  • Ongoing collaboration with key education institutions and corporate partners in the tourism/hospitality, sports and entertainment industry and develop a strategy for fundraising support (2021-2023)
  • Continue to explore opportunities and liaise with locally based foundations such as Arlington Tomorrow Foundation, North Texas Communities Foundation, Rotary International, AHLA, Cotton Bowl Foundation and hotel foundations (2021-2023)
  • Develop and implement a revised fundraising recovery strategy focusing on potential donors, donation calendar, contribution levels and/or special project needs (2021- 2023)
  • Formulate a strategy to raise passive revenue (2021)
  • Investigate and prepare a North Texas Giving Day strategy (2021- 2023)
Advocacy Communications: Telling the Story
  • Promote foundation’s purpose and tourism industry jobs/careers, and impact through e-speaker’s bureau (2022)
  • Prepare and implement an active public relations program (2021-2023)
  • Prepare required marketing/promotional collateral (2021)
Governance Oversight: Making Impactful Changes
  • Evaluate board governance and committee charters (2021)
  • Update and approve annually the “rolling year” strategic plan (2021–2023)
  • Ongoing operation of the Leadership Advisory Council (2021-2022)
  • Develop organization standard operating procedures (2021-2022)
  • Update the board orientation packet (2021-2022)
  • Finalize legal review of TSLF’s tagline and other programs (2021)