Strategic Plan FY 2021– 2023
Program Investment: Building Capacity
- Complete a COVID-19 updated audience needs assessment by gathering information from tourism/hospitality
employers (2021)
- Restructure the Hotel Student Internship Rotations program including virtual training options and partnering with the American Hotel & Lodging Educational Institute (2021-2022)
- Explore opportunities for developing the Community Works program (2022-2023)
- Continued partnership with AISD and development of a tourism stakeholder symposium (2021)
- Expand the portfolio of assistance programs such as scholarships/bursaries, communities works, life skills training/professional development, practicums/co-ops, etc. (2021–2023)
- Expand TCC Scholarship Program to include a mentoring/coaching curriculum for scholarship recipients (2021)
Resource Development: Raising Funds
- Ongoing collaboration with key education institutions and corporate partners in the tourism/hospitality, sports and entertainment industry and develop a strategy for fundraising support (2021-2023)
- Continue to explore opportunities and liaise with locally based foundations such as Arlington Tomorrow Foundation, North Texas Communities Foundation, Rotary International, AHLA, Cotton Bowl Foundation and hotel foundations (2021-2023)
- Develop and implement a revised fundraising recovery strategy focusing on potential donors, donation calendar, contribution levels and/or special project needs (2021- 2023)
- Formulate a strategy to raise passive revenue (2021)
- Investigate and prepare a North Texas Giving Day strategy (2021- 2023)
Advocacy Communications: Telling the Story
- Promote foundation’s purpose and tourism industry jobs/careers, and impact through e-speaker’s bureau (2022)
- Prepare and implement an active public relations program (2021-2023)
- Prepare required marketing/promotional collateral (2021)
Governance Oversight: Making Impactful Changes
- Evaluate board governance and committee charters (2021)
- Update and approve annually the “rolling year” strategic plan (2021–2023)
- Ongoing operation of the Leadership Advisory Council (2021-2022)
- Develop organization standard operating procedures (2021-2022)
- Update the board orientation packet (2021-2022)
- Finalize legal review of TSLF’s tagline and other programs (2021)